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Leveraging e-commerce performance through machine learning algorithms
Micu, Adrian; Geru, Marius; Capatina, Alexandru; Avram, … - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 2, pp. 162-171
Persistent link: https://www.econbiz.de/10012285687
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Factors affecting acceptance of the internet as a marketing intelligence tool among sales staff
Foroutan, Neda; Esfidani, Mohammad R. - In: International journal of electronic customer … 11 (2017/2018) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10011966913
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
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A new look at marketing intelligence : contemporary views and directions for future research
Venter, P. - 2009
The marketing concept, one of the most enduring concepts in marketing theory, states that satisfying customer needs will lead to the attainment of organisational goals, such as profitability. The marketing concept can be described as “planning and coordinating all company activities around the...
Persistent link: https://www.econbiz.de/10009457690
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A novel social media competitive analytics framework with sentiment benchmarks
He, Wu; Wu, Harris; Yan, Gongjun; Akula, Vasudeva; … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 801-812
Persistent link: https://www.econbiz.de/10011416353
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.; Krush, Michael T.; Agnihotri, Raj - In: Marketing intelligence & planning 31 (2013) 7, pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.; Fearne, Andrew P.; Ihua, Bellema … - In: Journal of strategic management education : JSME 8 (2012) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10009790851
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan; Raisani, Israr; Iftekhar, Hanan; Mushtaq, … - In: Acta Universitatis Danubius / Oeconomica 10 (2014) 6, pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073