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1
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
2
Brilliant mistake! : essays on incidents of management mistakes and mea culpa
Palmer, Mark
;
Simmons, Geoff
;
De Kervenoael, Ronan
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003977602
Saved in:
3
Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-)influence
Palmer, Mark
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10008650955
Saved in:
4
Institutional maintenance work and power preservation in business exchanges : insights from industrial supplier workshops
Palmer, Mark
;
Simmons, Geoffrey
;
Robinson, Pamela K.
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 214-225
Persistent link: https://www.econbiz.de/10011346651
Saved in:
5
An exploration of business model development in the commercialization of technology innovations
Dmitriev, Viatcheslav
;
Simmons, Geoffrey
;
Truong, Yann
; …
- In:
R & D management
44
(
2014
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010385607
Saved in:
6
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
7
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
8
Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey
;
Palmer, Mark
;
Truong, Yann
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
Saved in:
9
Uncovering the link between governance as an innovation process and socio-economic regime transition in cities
Simmons, Geoff
;
Giraldo, Jorge Esteban Diez
;
Truong, Yann
; …
- In:
Research policy : policy, management and economic …
47
(
2018
)
1
,
pp. 241-251
Persistent link: https://www.econbiz.de/10011968898
Saved in:
10
Branding strategies for high-technology products : the effects of consumer and product innovativeness
Truong, Yann
;
Klink, Richard R.
;
Simmons, Geoffrey
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 85-91
Persistent link: https://www.econbiz.de/10011620254
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