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Lim, Weng Marc
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Gupta, S., Lim, W. M., Verma, H., & Polonsky, M. (2021) ," Precursors and impact of Mindful consumption", in NA - Advances in Consumer Research
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ECONIS (ZBW)
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1
The sharing economy : a marketing perspective
Lim, Weng Marc
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 4-13
Persistent link: https://www.econbiz.de/10012599930
Saved in:
2
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
3
Pro-active peer review for premier journals
Lim, Weng Marc
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 65-69
Persistent link: https://www.econbiz.de/10012588315
Saved in:
4
A marketing mix typology for integrated care : the 10 Ps
Lim, Weng Marc
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 453-469
Persistent link: https://www.econbiz.de/10012588439
Saved in:
5
An equity theory perspective of online group buying
Lim, Weng Marc
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238309
Saved in:
6
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
7
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
8
Ten years of the International Journal of Quality and Innovation
Lim, Weng Marc
- In:
International journal of quality and innovation
4
(
2019
)
1/2
,
pp. 1-67
Persistent link: https://www.econbiz.de/10012145355
Saved in:
9
Inside the sustainable consumption theoretical toolbox : critical concepts for sustainability, consumption, and marketing
Lim, Weng Marc
- In:
Journal of business research : JBR
78
(
2017
),
pp. 69-80
Persistent link: https://www.econbiz.de/10011736231
Saved in:
10
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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