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Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina; Du, Rex Yuxing; Hu, Ye - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey - In: Econometric models in marketing, (pp. 141-164). 2002
Persistent link: https://www.econbiz.de/10001657513
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Problems in marketing : applying key concepts and techniques
Moutinho, Luiz - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10001939912
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
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Modeling of customer response to marketing of local telephone services
Napiorkowski, Gregory - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 252-282). 1996
Persistent link: https://www.econbiz.de/10001319626