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Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther; Hong, Ji Mi - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
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An investigation of the interplay between regulatory fit and image-message congruence in fundraising messages
Hong, Ji Mi; Lee, Wei-Na - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 105-122
Persistent link: https://www.econbiz.de/10012243117
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Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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A content analysis of compatible fit among message elements in philanthropy ads
Hong, Ji Mi; Lee, Wei-Na; Heyne, F. J. - In: Journal of promotion management : JPM 24 (2018) 6, pp. 820-844
Persistent link: https://www.econbiz.de/10011979250
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Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na - In: International journal of advertising : the review of … 41 (2022) 2, pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther; Lee, Wei-Na - In: Corporate social responsibility and environmental management 30 (2023) 2, pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
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Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014363978