messaging in the banking industry and creating a product tailored to the target audience. Based on secondary data analysis, the …

smartphones and the development of new brands, which is refl ected in consumers behavior. In the article special attention is paid … to the infl uence of the brand’s image on the purchase decision of Georgian consumers. On the basis of the conducted … of the known brands and the advantages given to smartphones’ functions by Georgian consumers. N the given work there is …

English Abstract: The dispersion analysis ANOVA is carried out in the marketing investigation of consumers’ behavior in … the following spheres of the consumers’ market in Georgia: foodstuffs, higher education, and tourism. Hypotheses on the …