It is important to create the contingent of loyal customers and to form positive attitude to the loyalty benefit when … supermarket is to establish loyalty towards its customers. The high level of loyal customer’s will enable to increase the … project part tools promoting the formation of customer’s loyalty and essential offers are presented for CENTO supermarket in …

from competitors’ products. Only a strong and properly chosen brand name can attract new customers and help to make them …

foreign and Lithuanian authors, analyzing the factors, witch form customer loyalty, benefits of the company of loyal customers … or bought in PTA clothing shop. After not only current and stable, but potentially loyal customers survey done, was found …