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Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
Levy, Daniel - Volkswirtschaftliche Fakultät, … - 2013
This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.
Persistent link: https://www.econbiz.de/10011112253
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THE YOUNG AND THE RESTLESS: GRAPPLING WITH THE YOUNG CHINESE CONSUMER MINDSET
Tong, Luding - In: Review of Business and Finance Studies 6 (2015) 2, pp. 21-33
China will boast a population of almost 500-million young people under age 30 by 2015. The sheer size of the Chinese youth market and young people’s discretionary income make this market one of the most sought-after in the world. The status and continuing development of Chinese youth...
Persistent link: https://www.econbiz.de/10011205559
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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The Persuasive Communication in Marketing Strategies
Suzana, Purice; Monica, ªerban - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1785-1790
Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...
Persistent link: https://www.econbiz.de/10010839024
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Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability.
Jain, S.P.; Buchanan, B.; Maheswaran, D. - William E. Simon Graduate School of Business … - 1995
Persistent link: https://www.econbiz.de/10005779832
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation
Jolls, Christine - In: Journal of Institutional and Theoretical Economics (JITE) 169 (2013) 1, pp. 53-78
cigarette advertising and packaging in the United States. Debates over the permissibility of these new mandated health warnings …
Persistent link: https://www.econbiz.de/10010828404
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Pricing the Eyes of Passersby
Sherman, Zoe - In: Review of Radical Political Economics 46 (2014) 4, pp. 502-508
This paper explains the growth of the U.S. advertising industry around 1900 by showing how advertisers and advertising … empirical work on billposting illuminates the central role that the pursuit of monopoly played in constructing a commodity form …
Persistent link: https://www.econbiz.de/10011137436
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045