Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing …

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area …, flexible service) the marketing reaches every day an intensive development. In this new period, the main purpose is to focus on … the client, therefore, the translation between the transactional marketing and relational marketing is made. The relation …

organizatiei, produsului/marcii si pietei. Optiunile managerilor si specialistilor de marketing se pot indrepta spre strategii …

Taking into account the main, already established marketing orientations the present article aims at stressing the … dominant characteristic of contemporary marketing that it presents as a new paradigm of the last two decades. By emphasizing … relationship marketing is being marked. A review of the theoretical backgrounds corresponding to the managerial schools that …

evolutia calitatii vietii le-a avut asupra politicilor si strategiilor de marketing, mergandu-se de la orietarea spre productie …, pana la noul concept de marketing relational. …