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Paina, Nicolaie; Pop, Marius D. - 1997

Persistent link: https://www.econbiz.de/10004595145

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …

Persistent link: https://www.econbiz.de/10005162791

Magazinul online: Strategii si tehnici de marketing in perioada de criza economica

Gheorghe, Alexandru Dan; Gogescu, Alin Raul; Duminica, Ion - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 60-71

Economia continua sa schimbe mentalitatile consumatorilor atunci cand trebuie sa adopte o decizie de cumparare. Cel mai important lucru pentru vanzatorii online rezulta din timpul pe care cumparatorii il aloca documentarii, perioada care este in continua crestere, fiind un rezultat al rafinarii...

Persistent link: https://www.econbiz.de/10009148967

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing …

Persistent link: https://www.econbiz.de/10009246653

LOCUIREA URBANA

ALPOPI, Cristina - In: Theoretical and Empirical Researches in Urban Management 3 (2008) 8, pp. 1-10

Locuirea urbana constituie rezultatul complexelor functii socio-economice la nivel de grup si individuale care au loc in spatiul orasului. Calitatea urbana consta in gradul de confort de care beneficiaza populatia orasului, mai ridicat decat in restul teritoriului, rezultat al nivelului de...

Persistent link: https://www.econbiz.de/10005088340

imbunatatirea competitivitatii firmelor printr-o strategie axata pe calitate

Talmaciu, Mihai; Mihai, Costica - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 52-53 (2006) November, pp. 162-167

compétitivité. Une solution viable est d'adopter une stratégie de la qualité, qui permet de former une perception favorable pour ses … entreprises qui adoptent une telle stratégie fondée sur la qualité. Sont présentés les concepts intégrateurs de la qualité: Total …

Persistent link: https://www.econbiz.de/10005669048

Noul concept strategic al NATO : un test pentru relatille Transatlantice

Nicolescu, Agnes - 2010

In order for NATO to remain credible and efficient, its new Strategic Concept must address and find solutions to fundamental issues which are likely to define the Alliance’s missions over the next decade, of which the most important ones concern member states’ ability to ensure and reinforce...

Persistent link: https://www.econbiz.de/10008757369

Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor

Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50

Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

Persistent link: https://www.econbiz.de/10009148952

Trends in the Marketing Development within the Context of the Knowledge Based Economy

Olteanu, Valerica - In: Management & Marketing 1 (2006) 1

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

Persistent link: https://www.econbiz.de/10004970674

The stimulating factors of buying

NEAMTU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 1 (2010) April, pp. 39-48

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

Persistent link: https://www.econbiz.de/10008470482