During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

Taking into account the main, already established marketing orientations the present article aims at stressing the dominant characteristic of contemporary marketing that it presents as a new paradigm of the last two decades. By emphasizing the meaning of relationship capital as fundamental...

Implementarea viziunii de marketing implica existenta unui comportament al organizatiei care, pe de o parte, sa considere contextul in care aceasta isi desfasoara activitatea – mediul de marketing si piata, iar, pe de alta parte, sa poata fi realizat folosind concepte si instrumente specifice...

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...

Orientarea catre client este un concept esential pentru descrierea masurii in care o organizatie, indiferent de domeniul de activitate sau anvergura acesteia, este orientata catre piata, respective implementeaza viziunea de marketing. Pornind de la definitia lui Manfred Bruhn, pentru care...

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...