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The role of marketing research in new technology ventures
Little, Blair; Cooper, Robert G. - In: Research management 20 (1977) 3, pp. 20-25
Persistent link: https://www.econbiz.de/10002376522
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The components of risk in new product development Project New Prod
Cooper, Robert G. - In: R & D management 11 (1981) 2, pp. 47-54
Persistent link: https://www.econbiz.de/10002025826
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Determinants of market research expenditures for new industrial products
Cooper, Robert G.; Little, Blair - In: Industrial marketing management : the international … 6 (1977) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
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How new product strategies impact on performance
Cooper, Robert G. - In: The journal of product innovation management : an … 1 (1984) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10002025844
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How to identify potential new product winners
Cooper, Robert G. - In: Research management 23 (1980) 5, pp. 10-19
Persistent link: https://www.econbiz.de/10002025851
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Identifying industrial new product success
Cooper, Robert G. - In: Industrial marketing management : the international … 8 (1979) 2, pp. 124-135
Persistent link: https://www.econbiz.de/10002025857
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Introducting successful new industrial products
Cooper, Robert G. - In: European journal of marketing : EJM 10 (1976) 6, pp. 299-329
Persistent link: https://www.econbiz.de/10002025861
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The myth of the better mousetrap : what makes a new product a success?
Cooper, Robert G. - In: Business quarterly 46 (1981) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10002025867
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New product strategies : what distinguishes the top performers?
Cooper, Robert G. - In: The journal of product innovation management : an … 1 (1984) 3, pp. 151-164
Persistent link: https://www.econbiz.de/10002025876
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New product success in industrial firms
Cooper, Robert G. - In: Industrial marketing management : the international … 11 (1982) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10002025884