The study examined the determinants and impacts of menu choice (familiar food versus novel food) in an authentic Chinese restaurant setting. A conceptual model is built to explore the linkages between determinants (perceived risk taking, physical environment, and service quality) and outcome...

The main concern of credit institutions in Romania should be to maintain the portfolio of clients. Long-term cooperation relations between a bank and its customers represent the proof of the bank's efforts in providing quality services that meet consumer demands. Moreover, keeping existing...

In recent times the concept of marketing is undergoing changes. Customers, as the greatest assets of a company, have to be viewed not only as the targets of marketing activities, but also of marketing management. Customer satisfaction is and has to be seen as the basic guarantee of the long-term...