This paper investigates how fashion circulates globally and is adapted and localised by consumers. The rise of fashion … blogs, social networking, on-line retail and on-line streaming of fashion shows has exponentially increased the availability … of fashion images globally, enabling a further multiplication of styles and looks. The geographical dispersion of …

simply explore and invent. An examination of the work of iconic fashion designers, through case study and situational … methods, production and consumption. In relation to contemporary fashion, where many garments look the same in style, colour … driver of innovation in fashion design. A key aspect of seeking knowledge, as a mechanism to cope with this uncertainty, is a …

). This paper presents branding insights and findings from a content analysis of ten highly successful toy story brand … heavily on developing a highly distinctive and likable brand personality that clearly narrates strongly supporting brand …

hotel restaurant co-branding are influenced by both consumer characteristics and the nature of the brand alliance. From the … consumer perspective an important influential factor is the involvement with the brands (consumer accumulated brand knowledge …) which is developed from past experience. The nature of the brand alliance and the consistency of brand extension attributes …