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Evaluating market segmentation approaches
Bonoma, Thomas V.; Shapiro, Benson P. - In: Industrial marketing management : the international … 13 (1984) 4, pp. 257-268
Persistent link: https://www.econbiz.de/10001944235
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Partner oder Gegener?
Shapiro, Benson P. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1979) 2, pp. 7-17
Persistent link: https://www.econbiz.de/10003679841
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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Marketing management and strategy : a reader, (pp. 350-361). 1980
Persistent link: https://www.econbiz.de/10002791637
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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Survival strategies for American industry, (pp. 215-230). 1983
Persistent link: https://www.econbiz.de/10002791638
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Price as a communicator of quality : an experiemnt
Shapiro, Benson P. - 1970
Persistent link: https://www.econbiz.de/10002791647
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Markterfolge begünstigen Marketingträgheit
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 15-21
Persistent link: https://www.econbiz.de/10003498931