//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmenting the industrial mark...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatz
4
Absatzpolitik
4
Vereinigte Staaten
4
Marktforschung
3
Absatztechnik
1
Absatzweg
1
Aufsatzsammlung
1
Betriebsführung
1
Betriebsleiter
1
Betriebsplanung
1
Bewaffneter Konflikt
1
Entmilitarisierung
1
Eskalation
1
Handelspersonal
1
Kundenmanagement
1
Marketingmanagement
1
Preis
1
Produktion
1
Qualität
1
Verbraucher
1
Verkäufer
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
29
Book / Working Paper
7
Language
All
Undetermined
English
22
German
4
Author
All
Bonoma, Thomas V.
20
Shapiro, Benson P.
17
Posner, Ronald S.
2
Zaltman, Gerald
2
Bagozzi, Richard
1
Bassat, Luis
1
Brown, Robert C.
1
Doyle, Stephen X.
1
Font Pascual, Vicente
1
Johnston, Wesley J.
1
Kosnik, Thomas J.
1
Mills, Michael K.
1
Mitroff, Ian
1
Moriarty, Rowland T.
1
Ortega, Virgilio
1
Rangan, V.Kasturi
1
Schlenker, Barry R.
1
Slevin, Dennis P.
1
Slevin, Dennis V.
1
Slywotzky, Adrian J.
1
Sviokla, John J.
1
Tedeschi, James T.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
7
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
6
Across the board
2
Journal of Conflict Resolution
2
American behavioral scientist : ABS
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Evaluation Review
1
Harvard Business School
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Management priciples for nonprofit agencies and organizations
1
Marketing management and strategy : a reader
1
Organizational buying behavior
1
Report / Marketing Science Institute
1
Sage professional papers in international studies
1
Survival strategies for American industry
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
OLC EcoSci
7
USB Cologne (EcoSocSci)
6
RePEc
4
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating market segmentation approaches
Bonoma, Thomas V.
;
Shapiro, Benson P.
- In:
Industrial marketing management : the international …
13
(
1984
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001944235
Saved in:
2
Partner oder Gegener?
Shapiro, Benson P.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003679841
Saved in:
3
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
Saved in:
4
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Marketing management and strategy : a reader
,
(pp. 350-361)
.
1980
Persistent link: https://www.econbiz.de/10002791637
Saved in:
5
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Survival strategies for American industry
,
(pp. 215-230)
.
1983
Persistent link: https://www.econbiz.de/10002791638
Saved in:
6
Improve distribution with your promotional mix
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
Saved in:
7
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Saved in:
8
Marketing for nonprofit organizations
Shapiro, Benson P.
- In:
Harvard business review : HBR
51
(
1973
)
5
,
pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
Saved in:
9
Price as a communicator of quality : an experiemnt
Shapiro, Benson P.
-
1970
Persistent link: https://www.econbiz.de/10002791647
Saved in:
10
Markterfolge begünstigen Marketingträgheit
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10003498931
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->