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An interpersonal orientation to the study of consumer behavior
Cohen, Joel B. - In: Journal of marketing research : JMR 4 (1967) 3, pp. 270-278
Persistent link: https://www.econbiz.de/10002014341
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An interpersonal orientation to the study of consumer behavior
Cohen, Joel B. - In: Consumer behavior : contemporary research in action, (pp. 101-117). 1971
Persistent link: https://www.econbiz.de/10002014350
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Toward an interpersonal theory of consumer behavior
Cohen, Joel B. - In: California management review 10 (1968) 3, pp. 73-80
Persistent link: https://www.econbiz.de/10002014355
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Testing the value of adding any third component to Fishbein's expectancy-value model
Ahtola, Olli T.; Cohen, Joel B. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 127-131
Persistent link: https://www.econbiz.de/10003464852
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The dissonance model in post-decision product evaluation
Cohen, Joel B.; Goldberg, Marvin E. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 315-321
Persistent link: https://www.econbiz.de/10002014337
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The Same, but Different
Cohen, Joel B. - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10007377619
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Does Marketing Products as Remedies Create "Get Out of jail Free Cards"?
Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10007274224
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A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and M...
Cohen, Joel B.; Reed II, Americus - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 28-30
Persistent link: https://www.econbiz.de/10007274229
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A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
Cohen, Joel B.; Reed II, Americus - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10007274234
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Affective Intuition and Task-Contingent Affect Regulation
Cohen, Joel B.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 358-367
Persistent link: https://www.econbiz.de/10006645537