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Heterogeneity in reference incidence and its impact on brand choice
Gupta, Anil V. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004359486
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Advertising, competition and consumer behaviour : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10004008716
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Branding and the Robinson-Patman act
Knopp, Jacky - In: The journal of business : B 39 (1965) 1/1, pp. 24-34
Persistent link: https://www.econbiz.de/10003604105
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The winning performance : how America's high-growth midsize companies succeed
Clifford, Donald K.; Cavanagh, Richard E. - 1985
Persistent link: https://www.econbiz.de/10004140442
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Managing by the numbers : absentee ownership and the decline of American industry
Meek, Christopher; Woodworth, Warner; Dyer, William G. - 1988 - 1. print.
Persistent link: https://www.econbiz.de/10004112384
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After the breakup : assessing the new post-AT & T divestiture era
Cole, Barry G. (contributor) - 1991
Persistent link: https://www.econbiz.de/10004113100
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Time-based competition : the next battleground in American manufacturing
Blackburn, Joseph D. (contributor) - 1991
Persistent link: https://www.econbiz.de/10004116849
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A better idea : redefining the way Americans work
Petersen, Donald; Hillkirk, John - 1991
Persistent link: https://www.econbiz.de/10004122156