Narrow search
Showing 1 - 10 of 11
Cover Image
Sustaining the innovation process in America
McKenna, Regis - In: The industrial policy debate, (pp. 133-155). 1984
Persistent link: https://www.econbiz.de/10002247076
Cover Image
Relationship marketing : successful strategies for the age of the customer
McKenna, Regis - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004132985
Cover Image
Who's afraid of Big Blue? : How companies are challenging IBM - and winning
McKenna, Regis - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004069616
Cover Image
Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis - 1990 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004080199
Cover Image
Industrial policy and international competition in high technology
MacKenna, Regis; Borrus, Michael; Cohen, Stephen - In: California management review 26 (1984) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10003498983
Cover Image
FURTHER READING - Real Time
McKenna, Regis - In: Inc : the magazine for growing companies 19 (1997) 12, pp. 87-107
Persistent link: https://www.econbiz.de/10006923061
Cover Image
One Point of View
McKenna, Regis - In: Research technology management 38 (1995) 2, pp. 10
Persistent link: https://www.econbiz.de/10006332896
Cover Image
Marketing in Echtzeit
McKenna, Regis - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 2, pp. 9-19
Persistent link: https://www.econbiz.de/10007073876
Cover Image
Leadership in the Digital Age - Customize marketing to the needs of customers
McKenna, Regis - In: Executive excellence : the magazine of personal … 17 (2000) 4, pp. 6
Persistent link: https://www.econbiz.de/10007118538
Cover Image
Marketing in Real Time - Consumers now have the power of multiple choice
McKenna, Regis - In: Executive excellence : the magazine of personal … 15 (1998) 4, pp. 3
Persistent link: https://www.econbiz.de/10007127139