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Toward the improvement of new product search ans screening
Shocker, Allan D.; Gensch, Dennis; Simon, Leonard S. - In: Corporate strategy and product innovation, (pp. 271-284). 1976
Persistent link: https://www.econbiz.de/10002814479
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ARTICLES - A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products - A manufacturer of heating and cooling systems for large buildings has used a...
Gensch, Dennis - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S166
Persistent link: https://www.econbiz.de/10006274156
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Another look at A.I.D.
Staelin, Richard - In: Journal of advertising research 11 (1971) 5, pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
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Information Seeking and duration of the purchase decision process for new cars and major household appliances
Staelin, Richard - 1969
Persistent link: https://www.econbiz.de/10004840353
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Product Portfolio and Brand Extension Effects of Innovation: A Diversification Perspective on Innovation's Ability to Achieve New Value
Spencer, Fredrika - 2010
Organizational researchers have long considered innovation a critical activity. While insightful regarding the nature of the innovation process and the rewards and risk associated with innovation, prior work has neglected the perspective that innovations function within a firm's wider product...
Persistent link: https://www.econbiz.de/10009475424
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257
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Judgment based marketing decision models: an experimental investigation of the decision calculus approach
Chakravarti, Dipankar; Mitchell, Andrew; Staelin, Richard - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10003512590
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The appeal of buying Black
Gensch, Dennis H.; Staelin, Richard - In: Journal of marketing research : JMR 9 (1972) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10002228412
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The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert; Staelin, Richard - In: Journal of marketing research : JMR 13 (1976) 2, pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
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Relation of brand choice to purchase frequency
Shoemaker, Robert W.; Staelin, Richard; Kadane, Joseph B. - In: Journal of marketing research : JMR 14 (1977) 4, pp. 458-468
Persistent link: https://www.econbiz.de/10002814969