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Aaker, David A.; Jones, J. Morgan - In: Journal of marketing research : JMR 8 (1971) 1, pp. 38-42

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Blair, Larry Michael - 1972

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Blakley, Leo V.; Solverson, Lyle; Robertson, B. - In: American journal of agricultural economics 51 (1969) 5, pp. 1247-1262

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Berry, Jeffrey M. - In: Food policy and farm programs, (pp. 68-78). 1982

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Berry, Leonard L.; Solomon, Paul J. - In: Journal of retailing 47 (1971/72) 2, pp. 41-51, 92

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Berry, Leonard L. - In: Journal of retailing 55 (1979) 4, pp. 58-69

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Bitta, Albert J. della - In: Journal of marketing research : JMR 18 (1981) 4, pp. 416-427

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Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696

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Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28

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Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 34-45

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