Purpose – Although there is substantial practitioner evidence for changes in the role and functioning of sales in the twenty-first century, there is little academic research charting new directions for the sales function in a business-to-business context. This paper aims to report on four case...

Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...

Les enjeux qui détermineront l’avenir des établissements d’enseignement supérieur et les nouvelles tendances dans l’architecture des campus ont fait l’objet d’un récent séminaire international. Francisco Marmolejo, ancien consultant auprès de l’Organisation de Coopération et...

Issues that will shape the future of higher education institutions and new trends in campus architecture were the themes of a recent international seminar. Francisco Marmolejo, former consultant to the Organisation for Economic Co-operation and Development (OECD), presents here an overview of...