Fader, Peter S.; Hardie, Bruce G. S.; Huang, Chun-Yao - In: Marketing Science 23 (2004) 1, pp. 50-65
At the heart of a new product sales-forecasting model for consumer packaged goods is a multiple-event timing process. Even after controlling for the effects of time-varying marketing mix covariates, this timing process is not a stationary one, which means the standard interpurchase time models...