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Sustaining the innovation process in America
McKenna, Regis - In: The industrial policy debate, (pp. 133-155). 1984
Persistent link: https://www.econbiz.de/10002247076
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Who's afraid of Big Blue? : How companies are challenging IBM - and winning
McKenna, Regis - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004069616
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Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis - 1990 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004080199
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REAL-TIME MARKETING
McKenna, Regis - In: Harvard business review : HBR 73 (1995) 4, pp. 87-98
Persistent link: https://www.econbiz.de/10005996406
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FURTHER READING - Real Time
McKenna, Regis - In: Inc : the magazine for growing companies 19 (1997) 12, pp. 87-107
Persistent link: https://www.econbiz.de/10006923061
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One Point of View
McKenna, Regis - In: Research technology management 38 (1995) 2, pp. 10
Persistent link: https://www.econbiz.de/10006332896
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Marketing in Echtzeit
McKenna, Regis - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 2, pp. 9-19
Persistent link: https://www.econbiz.de/10007073876
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Leadership in the Digital Age - Customize marketing to the needs of customers
McKenna, Regis - In: Executive excellence : the magazine of personal … 17 (2000) 4, pp. 6
Persistent link: https://www.econbiz.de/10007118538
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Marketing in Real Time - Consumers now have the power of multiple choice
McKenna, Regis - In: Executive excellence : the magazine of personal … 15 (1998) 4, pp. 3
Persistent link: https://www.econbiz.de/10007127139