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Methoden der Marketing-Forschung : Grundlagen und Praxisbeispiele
Raab, Gerhard - 2009 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10004943698
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Research for marketing
Baker, Michael John - 1991
Persistent link: https://www.econbiz.de/10004102359
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004255067
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Marketing research : private and public sector decisions
Aaker, David A.; Day, George S. - 1980
Persistent link: https://www.econbiz.de/10004601582
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Marketing research : measurement and methos ; a text with cases
Tull, Donald S.; Hawkins, Del I. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10004919470
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Spatial analysis in marketing : theory, methods, and applications
Ghosh, Avijit (contributor) - 1991
Persistent link: https://www.econbiz.de/10004131410
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New dimensions in marketing - quality of life research
Sirgy, Mack Joseph (contributor) - 1995
Persistent link: https://www.econbiz.de/10004308565
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Vielfalt und Einheit in der Marketingwissenschaft : Ein Spannungsverhältnis
Bayón, Tomás - 2007
Persistent link: https://www.econbiz.de/10004921132
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Research methods and causal modeling in marketing
Darden, William R. (contributor) - 1983
Persistent link: https://www.econbiz.de/10004140795
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MARKETING RESEARCH : METHODOLOGICAL FOUNDATIONS
Churchill, Gilbert A. - 1983 - 3. ED.
Persistent link: https://www.econbiz.de/10004050710