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Cases in strategic marketing management : an integrated approach
MacDonald, William Jesse - 1998
Persistent link: https://www.econbiz.de/10004362746
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Marketing-Kompetenz steigern
1997
Persistent link: https://www.econbiz.de/10004319417
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Marketing mistakes and successes
Hartley, Robert F. - 1998 - 7. ed., rev.
Persistent link: https://www.econbiz.de/10004377288
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Cases in hospitality marketing and management
Lewis, Robert C. - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004713845
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Strategic management of services : framework and cases
Das, Ranjan - 1997
Persistent link: https://www.econbiz.de/10004380035
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Strategic marketing management : [Hauptbd.]
1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004117367
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Strategic marketing communications : new ways to build and integrate communication
Smith, Paul; Berry, Chris; Pulford, Alan - 1997
Persistent link: https://www.econbiz.de/10004316964
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Market driven management : creating profitable top-line growth
Ames, B. Charles; Hlavacek, James Daniel - 1997 - Rev. ed.
Persistent link: https://www.econbiz.de/10004317158
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Handlungsparameter des marktorientierten Managements : eine konzeptionelle und empirische Analyse am Beispiel der Investitionsgüterindustrie
Schlüter, Stefan - 1997 - Erstaufl.
Persistent link: https://www.econbiz.de/10004328708
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Grundlagen des strategischen Marketing : komparative Konkurrenzvorteile aufbauen und erhalten
Vollert, Klaus - 1997
Persistent link: https://www.econbiz.de/10004331774