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Leveraging the corporate brand
Gregory, James R.; Wiechmann, Jack G. - 1997
Persistent link: https://www.econbiz.de/10004346255
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Quality and reliability
New York, NY : Dekker; teils: Roca Baton, Fl. [u.a.] : … - 1.1985 -
Persistent link: https://www.econbiz.de/10000351289
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Research in marketing / Supplement : an annual compilation of research
Greenwich, Conn. : JAI Press - 1.1982 - 6.1994; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000448150
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Great answers to tough marketing questions
Smith, Paul R. - 1999
Persistent link: https://www.econbiz.de/10004139326
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Theorie und Praxis der Markterschließung in Mittel- und Osteuropa : vom Joint Venture zur Tochtergesellschaft - Markterschließungsformen im Wandel
Zschiedrich, Harald; Keller, Ansgar - 1999
Persistent link: https://www.econbiz.de/10004139437
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Der Einsatz des Internet im Versicherungsmarketing unter besonderer Berücksichtigung der Kommunikationspolitik
Commenda, Sabine - 1998
Persistent link: https://www.econbiz.de/10004139474
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Advertising on the Internet
Zeff, Robbin; Aronson, Brad - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004139483
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Understanding global business : directors and export opportunities
1998
Persistent link: https://www.econbiz.de/10004139534
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Branchen-Studie: "Wieviel Preis braucht der Kunde?" : [Preisstudie '97]
Dölle, Volker (contributor) - 1997
Persistent link: https://www.econbiz.de/10004139539