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Betriebsplanung
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English
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Laplaca, Peter J.
52
LaPlaca, Peter J.
40
LAPLACA, PETER J.
2
Iyer, Gopalkrishnan R.
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Johnston, Wesley J.
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Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of business research : JBR
1
Journal of marketing
1
Series / American Marketing Association
1
The journal of business & industrial marketing
1
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OLC EcoSci
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1
The effect of unit pricing on product demand and perceived product satisfaction
LAPLACA, PETER J.
-
1973
Persistent link: https://www.econbiz.de/10004852868
Saved in:
2
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
3
Assessing risk in strategic planning
Shah, Kiran
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
10
(
1981
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
Saved in:
4
Letter from the editor
Laplaca, Peter J.
- In:
Industrial marketing management : the international …
33
(
2004
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10006249910
Saved in:
5
Special issue: Transactions, relationships, or both: Impact of customer strategies on firm performance
Laplaca, Peter J.
- In:
Industrial marketing management : the international …
32
(
2003
)
8
,
pp. 621-622
Persistent link: https://www.econbiz.de/10006251103
Saved in:
6
Special issue: Multi-Channel Strategy in B2B Markets Vol 36 No 1 (January 2007)
Laplaca, Peter J.
- In:
Industrial marketing management : the international …
36
(
2007
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10007392185
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7
Letter from the editor
Laplaca, Peter J.
- In:
Industrial marketing management : the international …
35
(
2006
)
6
,
pp. 649-651
Persistent link: https://www.econbiz.de/10007272584
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8
A history of the Journal of Business & Industrial Marketing
Laplaca, Peter J.
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 408-413
Persistent link: https://www.econbiz.de/10007295703
Saved in:
9
MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
Saved in:
10
Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Iyer, Gopalkrishnan R.
;
Laplaca, Peter J.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
35
(
2006
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10006228381
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