We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …

We develop an empirical study of the information–persuasion trade-off in advertising using data on the information …

generics and their market shares. This relationship is stronger for pharmaceuticals under reference pricing rather than …

We estimate a model of drug demand and supply that incorporates insurance, advertising, and competition between branded …

generics and their market shares. This relationship is stronger for pharmaceuticals under reference pricing rather than …

This article studies the pricing and advertising of prescription drugs in a duopoly market. If advertising is banned …-cost pricing and normal profits. The introduction of advertising, and physician-oriented advertising (detailing) in particular …, creates market power and asymmetric pricing and advertising behavior. In an equilibrium, one firm chooses maximum detailing …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …