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Journal of Business Research
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Implementation of Industrial Process Innovations: Factors, Effects and Marketing Implications
Meyers, Patricia W.
;
Sivakumar, K.
;
Nakata, Cheryl
- In:
The journal of product innovation management : an …
16
(
1999
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10007339613
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2
National Culture and New Product Development: An Integrative Review
Nakata, Cheryl
;
Sivakumar, K.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10005989529
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3
Self-service technology effectiveness: the role of design features and individual traits
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 492-506
Persistent link: https://www.econbiz.de/10007877466
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4
Fix It or Leave It? Customer Recovery from Self-service Technology Failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10010073974
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5
Designing global new product teams: Optimizing the effects of national culture on new product development
Sivakumar, K.
;
Nakata, Cheryl
- In:
International marketing review
20
(
2003
)
4
,
pp. 397-445
Persistent link: https://www.econbiz.de/10006254148
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6
Emerging market conditions and their impact on first mover advantages: An integrative review
Nakata, Cheryl
;
Sivakumar, K.
- In:
International marketing review
14
(
1997
)
6
,
pp. 461-485
Persistent link: https://www.econbiz.de/10006310463
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7
ARTICLES - The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research
Sivakumar, K.
;
Nakata, Cheryl
- In:
Journal of international business studies : JIBS ; a …
32
(
2001
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10005891797
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8
Cause-related marketing: More buck than bang?
Berglind, Matthew
;
Nakata, Cheryl
- In:
Business Horizons
48
(
2005
)
5
,
pp. 443-453
Persistent link: https://www.econbiz.de/10005326943
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9
A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 346-347
Persistent link: https://www.econbiz.de/10006151024
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10
A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 346
Persistent link: https://www.econbiz.de/10006151025
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