Narrow search
Showing 1 - 10 of 144
Cover Image
"Measuring Information Systems Service Quality: Lessons From Two Longitudinal Case Studies"
Watson, Richard T.; Pitt, Leyland F.; Kavan, C.Bruce - In: Management information systems : mis quarterly 22 (1998) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10006524016
Cover Image
"Service Quality: A Measure of Information Systems Effectiveness"
Pitt, Leyland F.; Watson, Richard T.; Kavan, C.Bruce - In: Management information systems : mis quarterly 19 (1995) 2, pp. 173-188
Persistent link: https://www.econbiz.de/10006533505
Cover Image
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business Horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
Cover Image
Pricing strategy and the net
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business Horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
Cover Image
The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894
Cover Image
The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T. - 1996
Persistent link: https://www.econbiz.de/10004307399
Cover Image
MANAGING TECHNOLOGY - Object-Orientation: A Tool for Enterprise Design
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: California management review : CMR 46 (2004) 4, pp. 89-110
Persistent link: https://www.econbiz.de/10006609315
Cover Image
U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.; Pitt, Leyland F.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
Cover Image
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Cover Image
The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10006174457