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Industrial marketing management : the international journal for industrial and high-tech firms
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David
;
Long, Mary M.
- In:
The journal of business & industrial marketing
13
(
1998
)
4-5
,
pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
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Internet integration into the industrial selling process: A step-by-step approach
Long, Mary M.
;
Tellefsen, Thomas
;
Lichtenthal, J.David
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 676
Persistent link: https://www.econbiz.de/10007727780
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3
Scientific contributions to the field from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Wilson, David T.
;
Long, Mary M.
- In:
Journal of Business Research
38
(
1997
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10005477704
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We are all business marketers now
Lichtenthal, J.David
;
Iyer, Gopalkrishnan R.
;
Busch, Paul S.
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 414-421
Persistent link: https://www.econbiz.de/10007295702
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5
Outdoor advertising for business markets
Lichtenthal, J.David
;
Yadav, Vivek
;
Donthu, Naveen
- In:
Industrial marketing management : the international …
35
(
2006
)
2
,
pp. 236
Persistent link: https://www.econbiz.de/10006229263
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6
Fostering Client-Agency Relationships
Lichtenthal, J.David
;
Shani, David
- In:
Journal of business research : JBR
49
(
2000
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006728041
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7
Internet integration in business marketing tactics
Lichtenthal, J.David
;
Eliaz, Shay
- In:
Industrial marketing management : the international …
32
(
2003
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10006259501
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8
How Big Blue IBM Became Black and Blue - What went wrong?
Lichtenthal, J.David
;
Copulsky, William
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 277-286
Persistent link: https://www.econbiz.de/10006358888
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9
Product attributes for business markets: Implications for selling and sales management
Lichtenthal, J.David
;
Goodwin, Stephen A.
- In:
Psychology & marketing
23
(
2006
)
3
,
pp. 225-252
Persistent link: https://www.econbiz.de/10006955668
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10
Dyadic interactions
Wilson, David T.
- In:
Consumer and industrial buying behavior
,
(pp. 355-365)
.
1977
Persistent link: https://www.econbiz.de/10003029465
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