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Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W. - In: Journal of business research : JBR 6 (1978) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10003635252
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An evaluation of marketing practices : businessmen, housewives and students
Roering, Kenneth J.; Schooler, Robert D.; Morgan, Fred W. - In: Journal of business research : JBR 4 (1976) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10002702919
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Vicarious franchisor liability: Marketing and public policy implications
Morgan, Fred W.; Stoltman, Jeffrey J. - In: The journal of business & industrial marketing 12 (1997) 5-6, pp. 297-314
Persistent link: https://www.econbiz.de/10007364151
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Managing Trade Promotions in the Context of Market Power
Kasulis, Jack J.; Morgan, Fred W.; Griffith, David E.; … - In: Journal of the Academy of Marketing Science 27 (1999) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10006152822
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The Evolution of First Amendment Protection for Commercial Speech
Boedecker, Karl A.; Morgan, Fred W.; Wright, Linda Berns - In: Journal of marketing 59 (1995) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10005997285
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Services in Society and Academic Thought: An Historical Analysis
Vargo, Stephen L.; Morgan, Fred W. - In: Journal of macromarketing : examining the interactions … 25 (2005) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10006877272
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A Historical View of Strict Liability for Product-Related Injuries
Morgan, Fred W.; Boedecker, Karl A. - In: Journal of macromarketing : examining the interactions … 16 (1996) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10006934748
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Strategic change within the pharmaceutical industry: the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret; Kendrick, Joelle L.; Morgan, … - In: International journal of information systems and change … 4 (2010) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10008412660
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An investigation of retail shopping situations
Stoltman, Jeffrey J.; Morgan, Fred W.; Anglin, Linda K. - In: International journal of retail & distribution management 27 (1999) 4-5, pp. 145-153
Persistent link: https://www.econbiz.de/10006461475
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Continuing Duty to Warn: Public Policy and Managerial Views
Boedecker, Karl A.; Morgan, Fred W.; Saviers, Allen B. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 1, pp. 127-131
Persistent link: https://www.econbiz.de/10007063224