In the past decade, companies and academics have become aware of the great benefits of creating value for customers. However, little empirical research has yet been conducted in the area of services with respect to how customers may differ in their perceptions of value and what variables can...

The aim of this article is the study of the consequences of market orientation on business performance. Concretely, we propose a model where market orientation has its effects on profitability through a group of variables that condition company results. An empirical research is done regarding...

Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach,...