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Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals

Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Safak - In: European journal of marketing : EJM 41 (2007) 5-6, pp. 537-567

Persistent link: https://www.econbiz.de/10007750345

Mapping service quality in the tourism industry

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak - In: Managing service quality : MSQ ; an international journal 13 (2003) 5, pp. 412-422

Persistent link: https://www.econbiz.de/10007158095

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Atilgan, Eda; Aksoy, Safak; Akinci, Serkan - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 237-248

Persistent link: https://www.econbiz.de/10006959229

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Atilgan, Eda; Aksoy, Safak; Akinci, Serkan - In: Marketing intelligence & planning 23 (2005) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10006959456

Airline services marketing by domestic and foreign firms: differences from the customersâ€™ viewpoint

Aksoy, Safak; Atilgan, Eda; Akinci, Serkan - In: Journal of Air Transport Management 9 (2003) 6, pp. 343-351

Based on a survey of 1014 passengers of five European airlines, this paper reveals differences between passengers on the Turkish domestic airline and those on four foreign airlines on the same flight destinations with respect to demographic profiles, behavioral characteristics, understanding of...

Persistent link: https://www.econbiz.de/10011162846

Re-assessment of E-S-Qual and E-RecS-Qual in a pure service setting

Akinci, Serkan; Atilgan-Inan, Eda; Aksoy, Safak - In: Journal of Business Research 63 (2010) 3, pp. 232-240

Understanding and measuring electronic service quality including its dimensions has become crucial since a growing volume of business takes place in the cyber world. This paper focuses on measuring electronic service quality and service recovery issues by means of E-S-QUAL and E-RecS-QUAL scales...

Persistent link: https://www.econbiz.de/10008499502