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Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.
;
Balasubramanian, Sridhar
; …
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
Saved in:
2
A simulation model of capital budgeting under uncertainty
Salazar, Rodolfo C.
;
Sen, Subrata K.
- In:
Investitionsplanung
,
(pp. 299-318)
.
1977
Persistent link: https://www.econbiz.de/10003668098
Saved in:
3
Interfaces between marketing and economics: an overview
Horsky, Dan
;
Sen, Subrata K.
- In:
The journal of business : B
53
(
1980
)
/3/2
,
pp. 5-512
Persistent link: https://www.econbiz.de/10003678638
Saved in:
4
A simulation model of capital budgeting under uncertainty
Salazar, Rodolfo C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
15
(
1968
)
4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10002764769
Saved in:
5
New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
Saved in:
6
Test-market models for new-product introduction
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
New-product forecasting : models and applications
,
(pp. 293-321)
.
1981
Persistent link: https://www.econbiz.de/10002548749
Saved in:
7
Mathematical programming models for the determination of attribute weights
Pekelman, Dov
;
Sen, Subrata K.
- In:
Management science : journal of the Institute for …
20
(
1974
)
8
,
pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
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8
The economics of markets : a simple model of the market-making process
Gould, John P.
;
Sen, Subrata K.
;
Blin, Jean-Marie
- In:
The journal of business : B
53
(
1980
)
3,2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10002480229
Saved in:
9
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
Saved in:
10
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
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