Similar Search Results

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, Gillian; Eagle, Lynne - In: International Review on Public and Nonprofit Marketing 5 (2008) 2, pp. 117-128

Persistent link: https://www.econbiz.de/10008552342

The Bronze Debate: Looking Gold Verses Getting Old

Eagle, Lynne; Kemp, Gillian - Facultatea de Administraţie Publică, Şcoala … - 2010

Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours (Mahler et al., 2008). A pilot study of UK university students'...

Persistent link: https://www.econbiz.de/10009141461

Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values

Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349

Persistent link: https://www.econbiz.de/10006083319

IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion

Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686

Persistent link: https://www.econbiz.de/10006094437

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460

Persistent link: https://www.econbiz.de/10006749758

Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008270913

Beyond advertising: in-home promotion of "fast food"

Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278

Persistent link: https://www.econbiz.de/10008270926

The Encyclopaedic Dictionary of Marketing

Eagle, Lynne - In: Journal of marketing communications 15 (2009) 5, pp. 367-373

Persistent link: https://www.econbiz.de/10008334828

Of a complex sensitivity in marketing ethics education

Brennan, Ross; Eagle, Lynne; Ellis, Nick; Higgins, Matthew - In: Journal of marketing management : MM 26 (2010) 13, pp. 1165-1181

Persistent link: https://www.econbiz.de/10008744929

Medicalization and Marketing

Brennan, Ross; Eagle, Lynne; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-23

Persistent link: https://www.econbiz.de/10008388417