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How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
Jeong, Yongick; Tran, Hai; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009962927
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The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions
Jeong, Yongick - In: Journal of promotion management : JPM 17 (2011) 3, pp. 291-315
Persistent link: https://www.econbiz.de/10009266437
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Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-280
Persistent link: https://www.econbiz.de/10009332629
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Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick; Kim, Yeuseung; Zhao, Xinshu - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10009334275