Similar Search Results

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

Purnawirawan, Nathalia; De Pelsmacker, Patrick; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-256

Persistent link: https://www.econbiz.de/10010015457

Balance and Sequence in Online Reviews: The Wrap Effect

Purnawirawan, Nathalia; Dens, Nathalie; De Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10010060816

Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10008270913

Attitudes toward the extension and parent brand in response to extension advertising

Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1245

Persistent link: https://www.econbiz.de/10008640033

How advertising strategy affects brand and USP recall for new brands and extensions

Dens, Nathalie; De Pelsmacker, Patrick - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 165-195

Persistent link: https://www.econbiz.de/10008420162

Exploring consumer reactions to incongruent mild disgust appeals

Dens, Nathalie; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-270

Persistent link: https://www.econbiz.de/10008124490

Attitudes toward the extension and parent brand in response to extension advertising

Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of Business Research 63 (2010) 11, pp. 1237-1244

This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural equation model, the authors research the influence of attitude towards the ad (Aad), parent brand...

Persistent link: https://www.econbiz.de/10008871471

The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots

Pelsmacker, Patrick De; Geuens, Maggie; Vermeir, Iris - In: International journal of market research : JMRS ; the … 46 (2004) 4, pp. 465-478

Persistent link: https://www.econbiz.de/10006692666

Leeftijd, levensstijl en koopgedrag: zijn senioren anders?

Janssens, Wim; Pelsmacker, Patrick De - In: Economisch en sociaal tijdschrift : een driemaandelijke … 57 (2003) 1, pp. 31-50

Persistent link: https://www.econbiz.de/10006720651

Review - De invloed van interactieve media op het marketingbeleid: een overzicht van recente evoluties

Pelsmacker, Patrick De; Roy, Theo Van - In: Economisch en sociaal tijdschrift : een driemaandelijke … 52 (1998) 1, pp. 3-34

Persistent link: https://www.econbiz.de/10006733722