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Factors contributing brand attitude in advergames: Entertainment and irritation

Martí-Parreño, José; Aldás-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2013) 5, pp. 374-388

Persistent link: https://www.econbiz.de/10010100154

Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception

Bigné, Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3, pp. 575-595

Persistent link: https://www.econbiz.de/10009846078

Exploring individual personality factors as drivers of M-shopping acceptance

Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 5, pp. 739-757

Persistent link: https://www.econbiz.de/10008367300

Exploring individual personality factors as drivers of M-shopping acceptance

Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 6, pp. 739-757

Persistent link: https://www.econbiz.de/10008367453

Drivers and barriers to online airline ticket purchasing

Ruiz-Mafé, Carla; Sanz-Blas, Silvia; Aldás-Manzano, … - In: Journal of Air Transport Management 15 (2009) 6, pp. 294-298

Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase...

Persistent link: https://www.econbiz.de/10011162644

What motivates consumers to teleshopping?: The impact of TV personality and audience interaction

Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvia - In: Marketing intelligence & planning 29 (2011) 5, pp. 534-556

Persistent link: https://www.econbiz.de/10009251718

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10008327616

Effects of dissatisfaction in tourist services: The role of anger and regret

Sánchez-García, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1407

Persistent link: https://www.econbiz.de/10009178312

Corporate social responsibility communication: image and identification with the company as antecedents of consumer behavior

Currás-Pérez, Rafael - In: International Review on Public and Nonprofit Marketing 5 (2008) 2, pp. 193-194

Persistent link: https://www.econbiz.de/10008552317

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of Business Ethics 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10008527182