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Ford, John B.; LaTour, Michael S. - In: Journal of advertising research 33 (1993) 5, pp. 43-52

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Ford, John B.; LaTour, Michael S.; Honeycutt Jr, Earl D. - In: International marketing review 14 (1997) 6, pp. 409-423

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Shankarmahesh, Mahesh N.; Ford, John B.; Latour, Michael S. - In: International marketing review 21 (2004) 4, pp. 423-446

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Ford, John B.; LaTour, Michael S.; Middleton, Courtney - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 77

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Polonsky, Michael J.; Juric, Biljana; Mankelow, Gary - In: Journal of marketing education : JME 25 (2003) 3, pp. 218-230

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Carlson, Les; Grove, Stephen J.; Kangun, Norman; … - In: Journal of macromarketing : examining the interactions … 16 (1996) 2, pp. 57-68

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Waller, David S.; Polonsky, Michael J. - In: Corporate communications : an international journal 3 (1998) 3, pp. 83-91

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