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Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-68

Persistent link: https://www.econbiz.de/10008108971

Advertising Creativity Matters

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403

Persistent link: https://www.econbiz.de/10008107591

Effects of Ad-Brand Incongruency

Dahlén, Micael; Lange, Fredrik; Sjödin, Henrik; … - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10008116031

Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10010105390

Brand–Slogan Matching in a Cluttered Environment

Rosengren, Sara; Dahlén, Micael - In: Journal of marketing communications 12 (2006) 4, pp. 263-280

Persistent link: https://www.econbiz.de/10008126341

Measuring consideration sets through recall or recognition: a comparative study

Nordfält, Jens; Hjalmarson, Hanna; Öhman, Niclas; … - In: Journal of retailing and consumer services 11 (2004) 5, pp. 321-330

Persistent link: https://www.econbiz.de/10005926518

Assessing behavior before it becomes behavior: An examination of the role of intentions as a link between satisfaction and repatronizing behavior

Söderlund, Magnus; Öhman, Niclas - In: International journal of service industry management : IJSIM 16 (2005) 2, pp. 152-168

Persistent link: https://www.econbiz.de/10007098493

Buying or lying—the role of social pressure and temporal disjunction of intention assessment and behavior on the predictive ability of good intentions

Öhman, Niclas - In: Journal of retailing and consumer services 18 (2011) 3, pp. 194-200

Persistent link: https://www.econbiz.de/10008995155

Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements

Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10010033581

Real consumers in the virtual store

Dahlén, Micael; Lange, Fredrik - In: Scandinavian Journal of Management 18 (2002) 3, pp. 341-363

This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with...

Persistent link: https://www.econbiz.de/10009217807