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Co-creating unique value with customers
Prahalad, C.K.; Ramaswamy, Venkat - In: Planning review : a publ. of The Planning Forum, The … 32 (2004) 3, pp. 4-9
Persistent link: https://www.econbiz.de/10006609937
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Co-Creating Strategic Risk-Return Management
Frigo, Mark L.; Ramaswamy, Venkat - In: Strategic finance : leadership strategies in … 90 (2009) 11, pp. 24-33
Persistent link: https://www.econbiz.de/10008257017
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Building the Co-Creative Enterprise By getting all their stakeholders — From employees to customers to suppliers — To participate in product and process design, a few pioneers are...
Ramaswamy, Venkat; Gouillart, Francis - In: Harvard business review : HBR (2010), pp. 100-110
Persistent link: https://www.econbiz.de/10008704465
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Competing through co-creation: innovation at two companies
Ramaswamy, Venkat - In: Strategy & leadership : a publication of Strategic … 38 (2010) 2, pp. 22-30
Persistent link: https://www.econbiz.de/10008706897
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Competing through co-creation: innovation at two companies
Ramaswamy, Venkat - In: Strategy & leadership : a publication of Strategic … 38 (2010) 2, pp. 22-30
Persistent link: https://www.econbiz.de/10008386152
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Leading the transformation to co-creation of value
Ramaswamy, Venkat - In: Strategy & leadership : a publication of Strategic … 37 (2009) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10008225665
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Co-creating value through customers' experiences: the Nike case
Ramaswamy, Venkat - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10008099702
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It's about human experiences… and beyond, to co-creation
Ramaswamy, Venkat - In: Industrial marketing management : the international … 40 (2011) 2, pp. 195-197
Persistent link: https://www.econbiz.de/10008846832
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Customer Satisfaction for Financial Services : The Role of Products, Services, and Information Technology
Krishnan, Mayuram S. - 2009
In this paper, we study the drivers of customer satisfaction for financial services. We discuss a full Bayesian analysis based on data collected from customers of a leading financial services company. Our approach allows us to explicitly accommodate missing data and enables quantitative...
Persistent link: https://www.econbiz.de/10012722257
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Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology
Krishnan, M. S.; Ramaswamy, Venkatram; Meyer, Mary C.; … - In: Management Science 45 (1999) 9, pp. 1194-1209
In this paper, we study the drivers of customer satisfaction for financial services. We discuss a full Bayesian analysis based on data collected from customers of a leading financial services company. Our approach allows us to explicitly accommodate missing data and enables quantitative...
Persistent link: https://www.econbiz.de/10009214701