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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Managing and marketing services into the 1990s
Teare, Richard (contributor) - 1990
Persistent link: https://www.econbiz.de/10004092572
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Service quality : multidisciplinary and multinational perspectives
Brown, Stephen Walter (contributor) - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004100533
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International trade in services : an overview and blueprint for negotiations
Feketekuty, Geza - 1988
Persistent link: https://www.econbiz.de/10009587156
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Gestión de la calidad en servicios: una revisión desde la perspectiva del management
García Piqueres, Gema; López Fernández, Concepción; … - In: Cuadernos de Gestión (2007)
[ES] El objetivo de este artículo es llevar a cabo una revisión de la literatura sobre calidad en el sector servicios en un esfuerzo por sintetizar y estructurar el conocimiento existente en este campo y plantear una serie de sugerencias sobre posibles futuras investigaciones en el mismo....
Persistent link: https://www.econbiz.de/10011277809
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EXPLORATORY STUDY REGARDING THE QUALITY ASSESSEMENT OF SERVICES OFFERED BY AN AUTO REPAIR SHOP IN CLUJ-NAPOCA
Corina, Rusu - In: Annals of Faculty of Economics 1 (2012) 1, pp. 582-590
The quality of services should be treated as a resultant derived from the satisfaction of the costumers participating … the offered services. In its turn, the service monitoring systemâ€(tm)s design must be shaped according to these … double purpose: obtaining consumer satisfaction and stimulating them to seek, in the future the services of the same tender …
Persistent link: https://www.econbiz.de/10010607227
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Perceived service quality and patronage behaviour in the auto-repair industry
Andronikidis, Andreas; Bellou, Victoria; Vasiliadis, Chris - In: International Journal of Services, Economics and Management 1 (2008) 2, pp. 196-207
This research investigated the dealer patronage behaviour relationship to perceived quality dimensions. A total of 831 questionnaires were personally administered to customers of nine auto-repair companies in Greece. Factor analysis revealed three dimensions, namely, holistic customer...
Persistent link: https://www.econbiz.de/10008563937
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Quality management in services: an overview from the management field
Bedia, Ana M.ª Serrano; Fernández, Concepción López; … - In: Cuadernos de Gestión 7 (2007) 1, pp. 33-49
The objective of this paper is to carry out a review of the quality literature in the service sector in an effort to synthesize and structure existing knowledge and offer suggestions for future research in the field. We mainly focus our review on management studies, written in the context of...
Persistent link: https://www.econbiz.de/10008505712