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License to Sin : The Liberating Role of Reporting Expectations

Fitzsimons, Gavan J. - 2011

This research examines the impact of asking intention questions about quot;vice behaviors,quot; or behaviors about which respondents simultaneously hold both negative explicit and positive implicit attitudes. Asking questions about the likelihood of engaging in behaviors for which respondents...

Persistent link: https://www.econbiz.de/10012756855

A Feature-Based Approach to Assessing Advertisement Similarity

Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243

Persistent link: https://www.econbiz.de/10006640223

Williams, Patti; Drolet, Aimee - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 343-354

Persistent link: https://www.econbiz.de/10006641999

When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts

Williams, Patti; Fitzsimons, Gavan J.; Block, Lauren G. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 540-550

Persistent link: https://www.econbiz.de/10006645066

Can Mixed Emotions Peacefully Coexist?

Williams, Patti; Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 636-649

Persistent link: https://www.econbiz.de/10006655418

Empathy versus Pride: The Influence of Emotional Appeals across Cultures

Aaker, Jennifer L.; Williams, Patti - In: Journal of consumer research : JCR ; an … 25 (1998) 3, pp. 241-261

Persistent link: https://www.econbiz.de/10006668399

License to Sin: The Liberating Role of Reporting Expectations

Fitzsimons, Gavan J.; Nunes, Joseph C.; Williams, Patti - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 22-31

Persistent link: https://www.econbiz.de/10007743771

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Ramanathan, Suresh; Williams, Patti - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 212-223

Persistent link: https://www.econbiz.de/10007763388

Feeling Like My Self: Emotion Profiles and Social Identity

Verrochi Coleman, Nicole; Williams, Patti - In: Journal of consumer research : JCR ; an … 40 (2013) 2, pp. 203-222

Persistent link: https://www.econbiz.de/10010164781

Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - In: Marketing Letters 18 (2007) 4, pp. 211-221

Persistent link: https://www.econbiz.de/10005716557