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Werbung als Investition
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Werbungsbetrieb
447
Vereinigte Staaten
152
Marktforschung
22
Werbungsausgaben
20
Werbung
18
Großbritannien
13
Werbungsmittel
12
Preisgestaltung
11
Absatzpolitik
9
Deutschland
9
Wettbewerbsbeschränkung
9
Rundfunkwerbung
8
Verbraucher
8
Marktpsychologie
7
Produktgestaltung
7
Werbungsunternehmung
7
Markenartikel
6
Marktform Oligopol
6
Werbungsforschung
6
Werbungspolitik
6
Wirtschaftskonzentration
6
Absatz
5
Einzelhandelsbetrieb
5
Australien
4
Betriebsertrag
4
Programming
4
Schwarze Menschen
4
Tabakmarkt
4
Werbungspsychologie
4
Wettbewerb
4
Absatzzone
3
Handelsselbstbedienung
3
Markt
3
Marktform
3
Rundfunk
3
Unternehmungsgewinn
3
Verbrauchstheorie
3
Absatzplanung
2
Agrarmarkt
2
Betriebsrechnungswesen
2
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Article
373
Book / Working Paper
74
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1
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English
67
German
65
French
2
Swedish
1
Author
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Simon, Julian Lincoln
8
Bass, Frank M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Clarke, Darral G.
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Houston, Franklin S.
3
Korndörfer, Wolfgang
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Picconi, Mario J.
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Barban, Arnold M.
2
Bearden, William O.
2
Benson, Purnell H.
2
Blattberg, Robert C.
2
Bogart, Leo
2
Bowey, Angela M.
2
Broadbent, Simon
2
Buzzell, Robert D.
2
Cohen, Dorothy
2
Comanor, William S.
2
Corkindale, David
2
Crosier, Keith
2
Dean, Joel
2
Dunn, S. Watson
2
Eiler, Doyle A.
2
Ekelund jr., Robert B.
2
Engel, James F.
2
Fenwick, Ian
2
Fothergill, J. E.
2
Grabowski, Henry G.
2
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Institution
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
Association Nationale Advertisers
1
Bristol-Myers
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Gruner + Jahr AG & Co, Marketing Service
1
Institute of Practitioners in Advertising
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
14
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
California management review
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management decision : MD
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
On knowing the consumer
2
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ECONIS (ZBW)
447
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1
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447
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1
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
Saved in:
2
The effects of advertising on intra-industry shifts in demand
Grabowski, Henry G.
-
1976
Persistent link: https://www.econbiz.de/10000162155
Saved in:
3
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
4
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
5
Werbe-Streuung, Werbe-Strategie
Molkenthin, Jürgen
- In:
Journal für Marktforschung
32
(
1970
),
pp. 19-43
Persistent link: https://www.econbiz.de/10002505520
Saved in:
6
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
Saved in:
7
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
8
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
9
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
Saved in:
10
Advertising management
Boyd, Harper W.
(
ed.
);
Newman, Joseph W.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000056133
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