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"Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising

Grow, Jean; Park, Jin Seong; Han, Xiaoqi - 2006

This semiotic analysis demonstrates how pharmaceutical companies strategically frame depression within the hotly contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative to DTC advertising, including recent industry codes of...

Persistent link: https://www.econbiz.de/10009484498

But It's Doctor Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility

Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10010088300

When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements

Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506

Persistent link: https://www.econbiz.de/10010169606

The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression

Park, Jin Seong; Grow, Jean M. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 379-394

Persistent link: https://www.econbiz.de/10007996077

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

HO-YOUNG (ANTHONY) AHN; PARK, JIN SEONG; HALEY, ERIC - In: Journal of Consumer Affairs 48 (2014) 1, pp. 175-194

type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>

Persistent link: https://www.econbiz.de/10011153174