Dellande, Stephanie; Nyer, Prashanth - In: Management Research Review 36 (2013) 7, pp. 664-673
Purpose – The purpose of this study is to shed greater light on the factors that influence consumer compliance behavior …, e.g. SRF, in compliance dependent services (CDS). CDS, e.g. weight loss, retirement savings, education, credit repair …-term customer compliance behavior in weight loss. A specific measure of SRF led to better outcomes than the generalized measures of …
