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Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281

Persistent link: https://www.econbiz.de/10010104519

The Relationship between Landless Farmers and Land Adjustment, Land Transfer, Land Inheritance

SHANG, Chunrong; YE, Lan - In: Asian Agricultural Research 05 (2013) 11

Based on the household survey of nine villages in Guangdong Province and Hunan Province, we research the relationship between landless farmers and land adjustment, land transfer in the context of rural land contract rights on a long term basis. We demonstrate that the existence of landless...

Persistent link: https://www.econbiz.de/10010881703

B ORGANIZATIONAL BEHAVIOR - Developing virtual environments for industrial training - Bf:130

Lin, Fuhua; Ye, Lan; Duffy, Vincent G.; Su, Chuan-Jun - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 515-516

Persistent link: https://www.econbiz.de/10006508197

Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the Upper Level Line

Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-279

Persistent link: https://www.econbiz.de/10009340339

Measuring the advertising efficiency of the top US sports advertisers

Brown, Natalie; Cheong, Yunjae - In: Journal of Global Scholars of Marketing Science 23 (2013) 1, pp. 23-40

This study uses Data Envelopment Analysis (DEA) to analyze the advertising efficiency of 26 companies featured in <italic>Sports Business Journal's</italic> list of the top 50 sports advertisers from 2009. The input variables included sports media spending and non-sports media spending, as well as the total...

Persistent link: https://www.econbiz.de/10010974610

The current practices in food advertising: The usage and effectiveness of different advertising claims

Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-554

Persistent link: https://www.econbiz.de/10008274063

A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers

Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-105

Persistent link: https://www.econbiz.de/10008346599

BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics

Cheong, Yunjae; de Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-416

Persistent link: https://www.econbiz.de/10008818234

Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions

Cheong, Yunjae; Eakin, Tim; Leckenby, John - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10009976457

Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...

Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162

Persistent link: https://www.econbiz.de/10010085860