that customer experience, satisfaction, trust, and commitment to private labels play an important role in customer loyalty … relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the … durable goods. Generating trust and commitment, which ultimately result in loyalty, is therefore a strategic goal and a source …

The aim of this paper is to discuss the testing, diffusion and application of newly developed experience accounting (EA …

. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to …

whether value impacts on loyalty amongst customers of a firm operating in the South African supermarket industry. The findings … with customer loyalty. More loyalty will not result from an increase in the hedonic value that a supermarket customer … experiences, regardless of an enhanced shopping experience. …