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The emerging high tech consumer : a market profile and marketing strategy implications
Reddy, Allan C. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004359605
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Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten
Wriggers, Stefan - 2006
Persistent link: https://www.econbiz.de/10004920221
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Internationaler E-Commerce : Chancen und Barrieren aus Konsumentensicht
Fassott, Georg - 2007
Persistent link: https://www.econbiz.de/10004921162
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Internetapotheke versus stationäre Apotheke : Veränderungen des Apothekenmarktes im Internet-Zeitalter
Ciesielski, Christian - 2009
Persistent link: https://www.econbiz.de/10004933129
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Die Bedeutung der Emotionen beim Besuch von Online-Shops : Messung, Determinanten und Wirkungen
Mau, Gunnar - 2009
Persistent link: https://www.econbiz.de/10004947788
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The role of perceived risk on Greek internet users' purchasing intention: an extended TAM approach
Maditinos, Dimitrios I.; Sarigiannidis, Lazaros; … - In: International Journal of Trade and Global Markets 3 (2010) 1, pp. 99-114
internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented … TAM of this study, additionally to ease of use and usefulness, perceived risk is also proposed to be a direct antecedent …
Persistent link: https://www.econbiz.de/10008592775
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Awareness of MyKad as an e-commerce tool in Malaysia
Fadil, Farrah; Chew, Kok-Wai; Harris, Hezlin - In: International Journal of Business Forecasting and … 1 (2010) 3/4, pp. 234-246
the use of a single smartcard. A modified technology acceptance model (TAM) was used in this study to predict the … designated zones in Peninsular Malaysia (northern, central and southern zone). Results showed that the modified TAM was found to …
Persistent link: https://www.econbiz.de/10010670142
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The role of perceived risk on Greek internet users' purchasing intention: an extended TAM approach
Maditinos, Dimitrios I.; Sarigiannidis, Lazaros; … - In: International Journal of Trade and Global Markets 3 (2010) 1, pp. 99-114
internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented … TAM of this study, additionally to ease of use and usefulness, perceived risk is also proposed to be a direct antecedent …
Persistent link: https://www.econbiz.de/10008539587
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Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta - 2007
Persistent link: https://www.econbiz.de/10004921229
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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199